Studio · est. 2018 · Brooklyn, NY
Index № 04 / Spring Issue
Restaurant signage and printed identity in low ambient light
[01.0 — 2025 / sheet 04]
✦ Brand Identity · Food & Drink · 2018—Now

I make brand identities for the kind of restaurants you tell your friends about in a whisper. Pizza parlors, natural-wine bars, third-wave coffee, late-night diners — printed, stamped, stuck on windows, photographed on kraft paper. Below: a scrap-pile of recent work.

↓ Scroll to enter the press bed
⎯⎯ Moodboard / 14 fragments

Fourteen fragments
from the press bed

Hover any row to open ↗
Click any sticker to open ↗
  1. 01 Calm Tom's Brewing — DBL IPA 2024 Packaging
  2. 02 Roundabout Coffee — circle mark 2023 Identity · Signage
  3. 03 Une Natural Wine — business card 2024 Print · Marble
  4. 04 Marble & Ash — pantone tear 2024 Type · Color study
  5. 05 RISO DELI — palette study 2022 Color · 5 swatches
  6. 06 Une Natural Wine — bottle label 2024 Packaging
  7. 07 Marble & Ash — pizza box 2023 Print · Kraft
  8. 08 Print of the Year — feature 2024 Press · Award
  9. 09 Calm Tom's — owner testimonial 2024 Quote · Note
  10. 10 The Daily Diner — menu napkin 2023 Print · Tabletop
  11. 11 Index card — the working list 2025 Reference
  12. 12 RISO DELI Studio — est '18 2018 Mark · Stamp
  13. 13 Studio note — “make it feel like a real place” 2025 Brief · Notes
  14. 14 Approved — MH Studio 2025 Seal · Internal
Calm Tom's Brewing✦ Une Natural Wine✦ Marble & Ash✦ Roundabout Coffee✦ The Daily Diner✦ Fold Kombucha✦ Selected clients✦ Calm Tom's Brewing✦ Une Natural Wine✦ Marble & Ash✦ Roundabout Coffee✦ The Daily Diner✦ Fold Kombucha✦ Selected clients✦
Est 2018· Brooklyn, NY· Food & Drink· 14 identities in the drawer· Now booking · Q3 2025· Est 2018· Brooklyn, NY· Food & Drink· 14 identities in the drawer· Now booking · Q3 2025·
Calm Tom's Brewing — packaging photograph
▸ Featured · zine spread № 01 / PAGES 12—13

Calm Tom's
Brewing Co.

ClientCalm Tom's Brewing
DeliverablesIdentity, Packaging, Signage
Duration14 weeks
Panel 02 / The Palette

Amber, brick, kraft
and one acid red.

Five swatches, locked: cream, vermillion, yellow, blue, ink. The vermillion is the only loud voice — printed once per spread, never twice.

Cream#F5F1E6
Vermillion#E83A28
Yellow#F4D03A
Blue#2A4A8A
Ink#1C1915
Aa
Panel 03 / The Type

Degular Mono
+ Newsreader Italic.

FamilyDegular Mono
Weights04 · 200—800
Widths02 · normal + extended
PairingNewsreader Italic
C.T.
Logo mark
v.04 / Final
Applications:
cans · coasters
totes · signage
Panel 04 / The Research
Right leaf · Riso ref · #02
Keywords quiet amber repair brick folkish
lived-in reference Brick / lived-in · Ref 04 type study reference Type study · 02 70s diner reference Ref / 70s diner folkish reference Folkish / repair

“Brew should feel quiet, slow, lived-in — not loud.”

Client brief · Note 03