They didn't just rebrand us — they reframed the entire optical category. Three years later, we still reference the strategy doc.
Maya Chen
Founder · Lumen Optics
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How we work
From sketch to ship.
Stage 01
Discover.
We start by listening. Audits, interviews, market mapping — every engagement begins with three weeks of just absorbing your reality before we touch a sketchpad.
Discover
Define
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01/04Selected work
Recent partnerships.
01
IdentityE-commerce2024
Lumen Optics · 2024
Renaissance of the optical aisle.
A complete identity and e-commerce relaunch for a Tokyo-based eyewear label — typography system, packaging, and a marketing site that reads like a fashion editorial.
View case studyWords from our clients
The work, in their words.
I've worked with five agencies. Berry is the only one that asked harder questions than I'd asked myself.
Alex Reyes
Chief Executive · Atlas Coffee
Most agencies build the brand and disappear. Berry stayed through our launch, our Series B, and a full migration.
Jordan Park
Chief Technology Officer · Hover Labs
They turned our fear of looking like every other climate startup into the brief itself. The result speaks for us.
Sam Martin
Founder · Verde Field
Calm, intelligent, and human — without losing the rigor our clinicians need to trust the product.
Priya Iyer
Head of Brand · Pulse Health
They didn't just rebrand us — they reframed the entire optical category. Three years later, we still reference the strategy doc.
Maya Chen
Founder · Lumen Optics
I've worked with five agencies. Berry is the only one that asked harder questions than I'd asked myself.
Alex Reyes
Chief Executive · Atlas Coffee
Most agencies build the brand and disappear. Berry stayed through our launch, our Series B, and a full migration.
Jordan Park
Chief Technology Officer · Hover Labs
They turned our fear of looking like every other climate startup into the brief itself. The result speaks for us.
Sam Martin
Founder · Verde Field
Calm, intelligent, and human — without losing the rigor our clinicians need to trust the product.
Priya Iyer
Head of Brand · Pulse Health
A rebrand that doesn't try to outshine the work. That's what we asked for, and it's exactly what we got.
Nora Wei
Creative Director · Sable Studio
A team that understood logistics within two weeks and made it interesting to read about. Astonishing.
Eli Tran
Head of Marketing · Northstar Logistics
We launched in nine markets and Berry made the brand feel local in every one — without a single rebrand.
Jess Okafor
Founder · Pivot Labs
Their design system survived a full product pivot. That's the highest compliment I can give a brand.
Daniel Kim
Chief Product Officer · Ember Health
They rewrote our voice in week two and we've used that copy framework for every launch since.
Riya Singh
Founder · Aria Studios
A rebrand that doesn't try to outshine the work. That's what we asked for, and it's exactly what we got.
Nora Wei
Creative Director · Sable Studio
A team that understood logistics within two weeks and made it interesting to read about. Astonishing.
Eli Tran
Head of Marketing · Northstar Logistics
We launched in nine markets and Berry made the brand feel local in every one — without a single rebrand.
Jess Okafor
Founder · Pivot Labs
Their design system survived a full product pivot. That's the highest compliment I can give a brand.
Daniel Kim
Chief Product Officer · Ember Health
They rewrote our voice in week two and we've used that copy framework for every launch since.
Riya Singh
Founder · Aria Studios