Building ownership that lasts

In this conversation, Mara turns a dense ownership decision into a practical map for early teams. It is a grounded guide to sharing upside without losing sight of the company you want to build.

Along the way, she covers:

• Ownership foundations: how to make the first allocation legible and durable.
• Scenario planning: understanding dilution before the next round arrives.
• Fair grants: matching responsibility, timing, and risk with clear expectations.
• Founder conversations: language that keeps difficult trade-offs productive.
• Readable systems: keeping every stakeholder aligned as the team changes.

The result is a concise field guide for founders, operators, and advisers who want fewer surprises and more useful conversations around the table.