Pennwick Institute
Retrieval & Visibility
Go from zero to fully operational in Pennwick. Learn how retrieval engines choose their sources, read the citation data, ship the content that moves it, and wire agents that close the loop.
View courseQuickly learn how to complete specific tasks with interactive walkthroughs.
Signal Explorer
Monitor specific pages for citation performance and trend shifts. Add any URL from your own site, a competitor's site, plus earned and social coverage.
Nadia Fenwick
Beginner
Prompt Library
Explore a sample of real user prompts behind every citation, grouped by the page that answered them, so you can see which asset is doing the work.
Rory Adeyemi
Intermediate
Reports
Assemble the metrics your team argues about into one recurring email, and pick who receives it before the Monday review.
Nadia Fenwick
Beginner
“[Owen] took it from the very first steps all the way to the advanced workflows, and…that's exactly what I needed to get introduced to Pennwick.”
Camille Rousseau Search Strategy Manager
Signal your strengths and skills to clients at a glance.
Work through Pennwick's curriculum alongside a close-knit group of peers.
Search Strategy & Research
Owen is one of a handful of people building the retrieval playbook from first principles. He is also a speaker and an advisor on AI search to F100 brands, on top of being a stubborn letterpress hobbyist.
Community & Education Lead
Marcus helps marketers navigate emerging media and technology platforms. His work as a strategist includes stints inside two social networks and a global creative agency.